Sunday, March 4, 2007

Cheesecake on the rise in China

Last week, for the first time ever, Chinese men had a chance for that once-a-year spectacle that so many American men have counted on for decades: the Sports Illustrated swimsuit edition. While pornography is still outlawed by the communist government, it's a wall that appears to be on its way down. Soft-core pornography is becoming more available, and some websites are going even further.

It seems likely that as China continues it's sprint toward modernization, pornography will one day be legal there. When that happens, the adult entertainment industry will gain access to a huge new market. I would continue to monitor China's laws and, in the event that pornography is legalized, take a long look at stocks like Playboy Enterprises (NYSE:PLA) and New Frontier Media (NASDAQ:NOOF).

Playboy Smykker

Of these two companies, New Frontier has been performing far better of late. But an iconic American brand like Playboy may find new life in China, where all things American (like baseball) are the rage.

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