The Professional eBay Seller's Alliance (PESA) announced that Christie Hefner, CEO of Playboy Enterprises, will give the keynote address at its Spring summit next month. Title Sponsors of the Spring Summit are eBay and PayPal.
The event is open to non-PeSA members and takes place in Chicago on April 24-26, 2007. The cost for members who register before March 9th is $199, the cost for non-members is $299.
The agenda includes sessions on customer relationship management, email marketing and customer retention, pay-per-click advertising, social networking and Web 2.0, website design and SEO, business financing and a session entitled "Thoughts from Wall Street."
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